• Michelle Grasek, founder of Acupuncture Marketing School, has written multiple articles for the Healing Radius Pro blog.
  • Acupuncture Marketing School has been featured on: Wellnesspreneur.com, the site for established and budding wellness entrepreneurs to grow their practices.
  • Acupuncture Marketing School was originally featured on Debt-Free Acupuncturist.
  • Acupuncture Marketing School has been interviewed multiple times on Jeffrey Grossman's Facebook Live for AOM Day and the Acupuncture Online Marketing Summit.
  • Michelle has taught about acupuncture marketing to grow your practice on The Golden Cabinet podcast several times.

Imagine if:

✔️ You walked into your clinic on Monday morning to a full roster of patients and a clear understanding of what you need to do this week to keep that patient momentum going

✔️ You felt relaxed and confident about your marketing strategy instead of stressed and anxious

✔️ You had a specific strategy instead of hacking together random marketing advice from the internet

Your Plan to Building a Successful Practice Filled with Happy Patients:

  • 1. Get Access to the Course Videos & Worksheets

  • 2. Clarify Your Goals, Audience & Marketing Message

  • 3. Build a Clear, Effective Marketing Plan for Your Unique Practice

Are you marketing your practice randomly, with no clear direction?

✖️ You're not sure what marketing to focus on to really move the needle

✖️ You start a new marketing approach but abandon it after just a few weeks

✖️ You don't have a clear vision for how your marketing will attract your ideal patients

✖️ You're tired of trying "all the things" but feeling like you're spinning your wheels

✖️ Or you're afraid to start marketing because you have NO idea what you're doing

Whether you're feeling one or ALL of these things, I get it.

I've been right where you are.

Today I have a successful clinic, but there was a time when I was totally clueless about marketing:

• I felt intimidated.

• I knew I didn’t have enough marketing education in acupuncture school. 

• And most of the marketing advice I read about felt pushy or salesy - like it wouldn’t be a good fit for me. 

So instead I tried one marketing approach after the next, abandoning each one after a couple of weeks.

I was spending time and money, and hoping something would stick.

Sound familiar? 

Then I got lucky - I found a marketing mentor who taught me the marketing basics (the “rules”) and helped me define a strategy. 

With these skills, I watched my patient numbers climb and finally felt relaxed about my income and the stability of my clinic. 

That was ten years ago. I understand not everyone is so lucky to have a marketing mentor dropped into their lap...

That's why I created
Acupuncture Marketing School:

...to share my strategies so you can go from anxious and overwhelmed by marketing to confident about your income and your patient numbers.

"Logistically speaking, I have been able to: increase my social media following, connect with and convert more followers into patients, and increase my prices, no questions asked. I’m endlessly grateful for Michelle’s guidance."

- Lauren Dyer, D.Ac.

Acupuncture Marketing School is for you if...

✖️ Your current marketing feels scattered and frustrating

✖️ You didn't get enough marketing education in acupuncture school (or any)

✖️ You just wish you knew how to communicate with your community authentically

"BTW -- This class is awesome. I will make sure to let people know as soon as I'm done with it. Very well organized and to the point, crisp, and clear. I am really enjoying it. I've been disappointed with similar products in the past. Yours is the real deal."

Johanne, L.Ac., NY

Meet Your Guide:

Michelle Grasek, MS, L.Ac., is a practicing acupuncturist, marketing coach and host of the Acupuncture Marketing School podcast.

Her work has been featured on Lhasa OMS, Unified Practice, The Strength of TCM podcast, and many more.

Michelle’s mission is to help you simplify your marketing, reach more patients, and change the world with acupuncture.

She shares all her practice-building tips and strategies on michellegrasek.com and on social media @michellegrasek.

Michelle Grasek, LAc, MSAOM

Founder of Acupuncture Marketing School

“This course is clear, detailed and even saved me money on some start up business costs (like branding). Michelle covers everything from target market, mindset, social media and so much more!”

Taisha Gonzalez, L.Ac., L.M.T.

“Thank you again for these in-depth, thorough videos. You truly have opened me up to a new way of thinking and working.”

Myriam Beck, L.Ac.

“This course gave me a framework to work with from posting on social media to branding to testimonials. If you are overwhelmed with the marketing aspects of your acupuncture practice, this is a great course to help you find your way.”

Reagan Barry, L.Ac.

What does Acupuncture Marketing School include?

→ 10 chapters in bite-size video lessons 

→ Step-by-step videos with screenshares (so you can see everything I'm clicking for the digital marketing videos!) 

→ Worksheets & action checklists 

→ 15 NCCAOM PDA credits (Professional Enhancement Category) 

→  See the full curriculum below

What will you learn?

📝  In-person and digital marketing that starts with relationship building and real connection 

📝  How to create a crystal clear marketing strategy that's unique to your practice 

📝  Social media marketing that engages your audience and converts followers to patients 

📝 A simple strategy to get more Google reviews so you're the obvious choice for new patients 

📝 Email marketing that builds trust so people are more willing to work with you 

📝 How to set up systems that funnel people towards becoming your patients

“Your course has provided practical tools and resources that have helped me create a unique brand that feels authentic to me as both a healer and a human. Go right ahead and quote me on that! Gratitude to you.”

- Erin Kelly, L.Ac.

“I just sent out my first email blast via Mail Chimp with a beautiful, Canva-created graphic, I'm loving my logo so much more, my website looks cohesive and even my FB page and posts are starting to look way more inviting. I'm so grateful to you for putting all of this together. It truly is the missing link!”

Shani Cooper, L.Ac.

“Michelle's courses gave me the encouragement and reassurance that it IS possible to be a healthcare provider and honor my worth/education —it IS possible to have a fulfilling career and convey passion via marketing in a way that’s authentic.”

Lauren Dyer, L.Ac.

“This course changed everything. Just do it. You will not regret it. You will learn step by step what you need to do to boost your practice.”

Marcele Andrade, L.Ac.

Ready for your marketing to go from chaotic to systematic?

Course Curriculum:

  • 01

    Welcome & Marketing Basics

    • Welcome to Acupuncture Marketing School!

    • Marketing Basics

    • How to Save Your Work Inside the Course Workbooks

    • Assessment & Goals Workbook

    • Marketing Basics Checklist

  • 02

    Marketing Mindsets

    • Marketing Mindsets Part 1

    • Marketing Mindsets Part 2

  • 03

    Target Market & Marketing Message

    • Target Market

    • Marketing Message

    • Writing from the Patient's Perspective (Using Copywriting on the Homepage of Your Website as an Example)

  • 04


    • Branding Overview

    • Create Your Branding

    • How to Edit the Branding Style Sheet Template

    • Create Your Logo

  • 05

    Content Creation

    • Content Creation - Plan 90 Days of Content in One Sitting

  • 06

    Social Media Marketing

    • Social Media Marketing

    • Creating Social Media Graphics & Templates in Canva

    • How to Use Hootsuite

    • Social Media Content Planner

  • 07

    Email Marketing

    • Effective Email Marketing

    • Example Email Funnel

    • Example Email Funnel (Cosmetic Focus)

  • 08

    Marketing Strategies & Calendars

    • Marketing Ideas

    • Big List of Marketing Ideas

    • Marketing Strategy Workbook ⭐ Don't skip!

    • Example Marketing Calendar

  • 09

    Bonus: Improving Your Website's Google Rank

    • Google Rank and SEO

    • Keyword Research Tool for SEO

    • Adding Keywords to Title Tags and Metadescriptions on Your Website

  • 10

    Bonus: How to Get More Google Reviews

    • Google Reviews & Testimonials

    • Testimonial Example Form for Editing

  • 11

    Bonus: List Building: Grow Your Email List with a Lead Magnet

    • Outline the Content of Your Lead Magnet Workbook

    • How to Create a Lead Magnet PDF in Canva

    • How to Deliver the Lead Magnet to New Subscribers Using Sumo

    • Template for Lead Magnet Delivery Email

    • Example One-Page PDF Lead Magnet (Use as a Guide)

  • 12

    You're Done! Congrats 🎉 and PDA Certificate

    • Congratulations and How to Get Your 15 NCCAOM PDA Credits

    • Progress & Achievements Workbook


Discount codes can be used with either pricing option:

Frequently Asked Questions:

  • When does this course start and end?

    The course starts whenever you're ready. It consists of pre-recorded video lessons and downloadable worksheets. It's a completely self-paced online course - you decide when you start and when you finish.

  • How long do I have access to the course?

    As long as the course exists online, which will be MANY years into the future. After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

  • Can I take this course even if I'm not an acupuncturist?

    Yes! Absolutely. Everything I teach is particularly applicable to wellness entrepreneurs. I teach marketing that's based in authenticity - building real trust with your audience and community. This tends to resonate really strongly with wellness people! No gross marketing here. I especially recommend this course if you're a massage therapist, chiropractor, nutritionist, or any other kind of wellness small business owner. I mention acupuncture examples throughout the course, but everything can easily be applied no matter your specialty.

  • What if I have questions?

    Support IS AVAILABLE! If questions pop up as you're going through the lessons or you're just feeling stuck, feel free to email me about any lesson in the course and I (Michelle) will respond and help you out! Easy peasy!

  • What if I'm unhappy with the course?

    If for any reason you aren't satisfied or the course isn't what you were looking for, you may request a refund within 14 days of purchase. No questions asked.

Even more testimonials from happy acupuncturists:

“This is an amazing class and all acupuncturist needs this; even if you think you learned marketing in school. Take this class!!!! I finished it, but will keep going back to this class for reference.”

Mary Chiappone, L.Ac.

“Your course has provided practical tools and resources that have helped me create a unique brand that feels authentic to me as both a healer and a human. Go right ahead and quote me on that! Gratitude to you.”

Erin Kelly, L.Ac.

“If you're struggling and the growth of your practice is stagnant, this course will help breathe new life into your clinic. Dissect the lessons, create a plan that feels good for you, then take action! Your return on investment will be far beyond expectation. ”

Spence Pentland, Dr.TCM

“This is something that I am new to - acupuncture is a new career at 40! I opened my practice this February having never owned a business and quite frankly with limited practice management instruction in school. It's reassuring to know that I can look can at the videos again and take a fresh look at how my practice is evolving. Marketing is often portrayed as 'hustle, hustle, hustle' and you have demonstrated that this can happen with grace and integrity.”

Elisa Szczepankiewicz, L.Ac.

“There was a huge gap in my knowledge and Michelle made this so clear and easy to implement. She gives reference handouts that I have printed out by my desk to help keep me on track. I redid my branding to better reflect my vision and have been implementing a social media schedule for a few weeks now. I love how my business is now presented to the public. If you are not 100% confident in your marketing skills then this class is a must. Soooo worth the investment. Seriously. Just sign up already!”

Robyn C., L.Ac.

“A big THANK YOU for doing what you do and helping people like me conquer my fear of marketing. I even have my first health fair tomorrow! It's actually a symposium with some pretty important people in the sports medicine world... I'm excited thanks to your class!”

Caitlin Nespoli, D.Ac., L.Ac.

“Such a great course, love the fact that it is an Acupuncture specific course. Nice pace and everything covered feels relevant, there is no padding. Michelle is a great tutor, you can sense from the word go that she is so passionate about helping you. The course really is unique in the Acupuncture world and I am so glad to have found it.”

David Loughlin, L.Ac.

“Michelle makes the process simple and actionable. You would be surprised how much you can accomplish with specific and knowledgeable direction.”

Michael Cohen, L.Ac.

“I would definitely recommend this course. There are lots of great tips and tricks to make marketing easier and a lot of thought provoking ideas. Michelle also has a great perspective having gone through all of the trials and tribulations of marketing as a new acupuncturist.”

Maeve Marenakos, L.Ac.

“The course was easy to understand and follow. I enjoyed the examples and templates. I also appreciate that as I worked on the course I emailed Michelle a couple of times and she replied to me with actual advice. I am super excited to take this information and level up! I highly recommend this course!”

Stephanie MacKay, L.Ac.

“Acupuncture Marketing School is well worth the money. When I was making the buying decision, I was encouraged by the fact that this is specific to acupuncturists, unlike other marketing programs.. I found it thoughtfully created and thorough.”

Franciska Anderson, L.Ac.

“Michelle does a great job of breaking down the information in this course to a level that is understandable and useful. I feel confident that I will be able to implement at least some, if not all of her ideas to help grow my acupuncture business.”

Shelley O'Dell-Brock, L.Ac.

“I learned so much about marketing and it removed many fears about it. Michelle is calm and collected in her videos and makes very good points. She is informative and motivational.”

Glenn Braud, L.Ac.

“It was detailed and quite understandable. I think the best part that stood out was getting over the thought that marketing was annoying people, and understanding that it's all about sharing information.”

Perfecta Oswaru

“I have taken a few of Michelle's classes so far and I have been impressed with all of them. She is very informative and professional. Her prices are extremely reasonable and some of her classes have a CEU option, So Win Win! She also has some free classes that are packed with great info as well. I highly recommend her classes.”

Heather Botjer, L.Ac.