✅ Trusted by over 550 acupuncturists and backed by 50+ five-star reviews.

Class Begins Friday, September 26th:

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Join Before the Doors Close

Picture This...

  • It’s Monday morning. You unlock your clinic door, knowing every appointment is booked this week.

  • Instead of feeling stressed and anxious about where your next patient is coming from, you feel calm, in control, and confident—because you finally have a marketing plan that works.

  • You have a specific strategy instead of hacking together random marketing advice from the internet.

Your Step-By-Step Strategy to Grow A Meaningful, Thriving Practice

Let’s build your dream business – one that serves you and your community, and allows you to connect to your higher purpose.

Are you marketing your practice randomly, with no clear direction?


Any of this sound familiar? 


✖️ You're constantly second-guessing your marketing, wondering if you're wasting time

✖️ You try one strategy, get discouraged, and move on to the next - never seeing real results

✖️ You don't have a clear understanding of how your marketing will attract your ideal patients 

✖️ You're tired of trying "all the things" and feeling like you're spinning your wheels 

✖️ You're afraid to start marketing because you have no idea what you're doing



Whether you can relate to one or all of these things, I get it.

I've been right where you are.

Today I have a six-figure clinic, but there was a time when I felt totally clueless about marketing:


✖️ I felt intimidated

✖️ I knew I didn't have enough marketing education in acupuncture school

✖️ Most of the marketing advice I found felt pushy or salesy - like it wouldn't be a good fit for me.


So I tried one marketing approach after the next, giving up each after a few weeks.

I was spending time and money, hoping something would stick.



Then I got lucky - I found a mentor who taught me marketing basics ("the rules") and helped me define a stategy.

My marketing and my practice were transformed.

With these skills I watched my patients numbers climb and finally felt relaxed about my income. 


That was 15 years ago and I know how lucky I was to have a marketing mentor who changed everything for me.


But most wellness practitioners never get that kind of guidance. So I created Wellness Marketing School to be that shortcut for you. 


And I'm teaching it live, so you can get real-time feedback, support, and a step-by-step strategy that works.

Introducing Wellness Marketing School Live on Zoom

Your Step-By-Step Strategy to Grow A Meaningful, Thriving Practice

Sign Up Today! $997 $797

How Will the Zoom Class Work?

  • Sign Up Before Class Begins on Sept. 26th

    You'll receive access to the course workbooks and your pre-class homework to get prepared for our first lesson. Get ready to meet your classmates! We'll be a small group for more 1:1 attention.

  • Join me for classes live on Zoom every Friday for 8 weeks

    Classes will be held on Fridays from 12:00 pm to 2:00 pm EASTERN (two hours) for six weeks starting Sept. 26th. Last class will be Friday, Nov. 14th. *Replays will be available if you can't make it live. No worries.*

  • Market, Grow, Thrive!

    Learn step-by-step how to set up strong marketing foundations for your practice, to make your marketing more effective and efficient. Increase your visibility, get more patients, and drastically build confidence in your marketing skills!

Beta Launch Special Pricing

Join me for limited-time special Beta pricing at $797 (or 3 payments of $275).

After this round, the price will increase, so don’t miss out on this limited opportunity to learn and grow your practice at this special rate!

Sign up for $997 $797
Join Michelle Grasek for the Beta launch of Acupuncture Marketing School Live

Backed by Over 50 Five-Star Reviews

Trusted by 550+ Alumni of Wellness Marketing School

Sign Up Today

⭐⭐⭐⭐⭐

"BTW -- This class is awesome. I will make sure to let people know as soon as I'm done with it. Very well organized and to the point, crisp, and clear. I am really enjoying it. I've been disappointed with similar products in the past. Yours is the real deal."

- Johanne, L.Ac., NY

⭐⭐⭐⭐⭐

"Comprehensive and useful (but not intimidating) course. This is a very user-friendly class... Michelle works to address emotional blocks to marketing your practice, as well as educational obstacles such as knowing nothing about marketing. But even for this former marketing professional, marketing *your own business* is hard. Thanks for a step-by-step offering that allows me to slowly stretch out of my comfort zone."

- Pamela Howard, L.Ac.

What Will You Learn?

14 Lessons Over 8 Weeks.

Scroll down for the full curriculum.

  • In-person and digital marketing that starts with relationship building and real connection

  • How to create a crystal clear marketing strategy that's built for your unique practice

  • Email marketing that builds trust so people are ready and eager to work with you

  • Social media marketing to engage your followers and turn them into real-life patients

  • A simple strategy for more Google reviews so you're the obvious choice for new patients

  • And more

Curriculum:

1: Marketing Basics

2: Marketing Mindsets

3: Target Market & Ideal Patient Avatar

4: Marketing Message

5: Branding or Re-Branding

6: Content Planning including using AI

7: Social Media Basics/Core Concepts (Instagram Focus)

8: Email Marketing (Newsletters & Funnels)

9: Building and Installing a Lead Magnet

10: Marketing Strategy

11: Launching a Promotion 

12: Search Engine Optimization Core Concepts

13: How to Get Media Exposure for Your Practice

14: Optimize Your Google Business Profile

Class Dates and Topics:

    1. Welcome! Start Here

    2. Pre-Session Homework

    1. Introductions, Homework, Recommended Reading

    1. Target Marketing, Marketing Message, Branding

    2. Target Market and Ideal Patient Avatar Workbook

    3. Marketing Message Workbook

    1. Content Planning, Using ChatGPT to Save Time

    1. Social Media, Instagram Strategies, Email Newsletters

    2. Canva Tutorial

    1. Email Funnels, Lead Magnets

    2. Lead Magnet Creation Workbook

    3. Example "Welcome" Automated Email:

    4. Example Email Funnel Series: Pain Management

    5. Replay: Setting Up Lead Magnet Delivery in MailChimp

About this course

  • $797.00
  • 2-hour class per week for 8 weeks
  • 16+ hours live teaching time
  • Replays available for all lessons

Zoom Dates and Times:

Fridays, 12:00 pm to 2:00 pm Eastern Time.

If you can't make a live class, replays will be available for every class.

  • Week 1: Sept. 26th

  • Week 2: Oct. 3rd

  • Week 3: Oct. 10th

  • Week 4: Oct. 17th

  • Week 5: Oct. 24th

  • Week 6: Oct. 31st

  • Week 7: Nov. 7th

  • Week 8: Nov. 14th

❓ Why This Works When Nothing Else Has?

Most wellness professionals struggle with marketing not because they aren’t trying, but because they’re missing the foundational pieces that make any marketing effort successful.

Without a clear understanding of your target market, marketing message, and core marketing principles, even the best tactics will fall flat.

This course helps you build that strong foundation first, so that every marketing effort you put out—whether it's social media, networking, or email marketing—actually attracts the right patients and leads to real growth.

Instead of wasting time on strategies that don’t stick, you’ll finally have a marketing system that works consistently and authentically for your practice.

Register Now - Class Starts Sept. 26

You can keep spinning your wheels, hoping your marketing will somehow start working...

or you can take control, get expert guidance, and finally grow your practice with confidence. This is your chance to stop guessing and start thriving.

Join Me! 3 Monthly Payments of $275

Frequently Asked Questions:

  • What is the refund policy?

    I want you to be thrilled with your decision to join me for Acupuncture Marketing School live. We offer a two week refund policy.

    Because the class is limited to 20 people, we ask that any refund requests are made as soon as possible so that a student from the waitlist can join us before missing too many live sessions.

    If you have questions about the content of the class, the format, the day/time we will meet, or anything else, please email us BEFORE signing up at [email protected]. We’re happy to answer your questions.

  • Does this class come with PDA credits?

    For acupuncturists - yes. This course is worth 15 NCCAOM PDA credits in the Professional Enhancement Category.

    It is NOT qualified for California CEUs.

  • When does this class begin and end?

    We will be meeting on Zoom on Fridays from 12:00 pm to 2:00 pm for 8 weeks beginning on Friday, Sept. 26th. Our last class will be Friday, Nov. 14th.

    One of the class days is Halloween, Friday, Oct. 31st. If the group decides they would rather skip this day and push the class out by one week, we can do that. We'll discuss once class begins.

    If you can't make all 8 classes live, please don't worry. Replays will be available for every class. And many lessons stand alone. So there's huge benefit in attending as many classes as you can. This is a low-stress program - attend what you can, do what you can, and you'll still see benefit.

  • How long do I have access to the course material?

    You have access for one year, so you will be able to log in and watch the videos and download the worksheets, as many times as you wish during that timeframe.

    Each live Zoom class will be recorded and uploaded to the course so you can rewatch later on.

  • What if I have questions as we go through the class?

    I'm happy to support you as we go through the 8 weeks of class together. For questions that arise during class, there will of course be time for questions at the end of every session. For questions that arise between our Friday classes, you're welcome to email me at [email protected].

    The beauty of offering the class live is that we'll be working together closely on the material, and I expect there to be many questions to clarify how to apply the lessons to your unique practice. I look forward to your questions!

A Few Testimonials from Happy Students:

⭐⭐⭐⭐⭐

Excellent course, highly recommended. I signed up the day the course started because I was not sure if I would learn anything new but I am so glad I did. Michelle' course really helped you hone in on your ideal patient and how to developed all your marketing messaging towards your target. From website, social media, email marketing, to see, everything is covered. Michelle is also very generous with her time to make sure all your questions are answered. She knows her stuff and she is the right person to teach marketing to acupuncturist.

- Thao Bui, L.Ac.

⭐⭐⭐⭐⭐

The class is very organized, the workbooks are so useful, and pretty much any time I have implemented just one of the things Michelle suggested, I have gotten a new patient (at this point, I have gotten a lot and I haven’t even done all the work)! I’m excited to do more of the work I have learned and see my business boom! Thanks Michelle!

- Angela Renzetti, L.Ac.

⭐⭐⭐⭐⭐

Thank you so much Michelle for putting this course together, it is an invaluable resource and should be included in curriculum whilst studying acupuncture!! Thank you!

- Debbie Lourenco, L.Ac.

⭐⭐⭐⭐⭐

This course changed everything. Just do it. You will not regret it. You will learn step by step what you need to do to boost your practice.

- Marcele Andrade

⭐⭐⭐⭐⭐

If your branding is not nailed down, clear and CONSISTENT, you need this. If marketing is not part of your monthly budget, you need this. If you need action steps to carry out your vision, you need this. If you want to care for more people in your community, you need this.

- Aida Sundarsingh, DC, L.Ac.

Pricing Options:

⭐⭐⭐⭐⭐

Before Marketing School Live I was struggling with burn out and didn't know which way to turn. Was it time to take a break from my practice or double down on marketing? I am SO glad I chose to turn to Acupuncture Marketing School Live to focus on actually learning marketing. Not only did I start getting my foundation solid again, I learned so much about what marketing techniques actually work and which ones will work for me. Before I even started implementing any of the specific teachings, my practice doubled in new patients and I've had a consistently higher schedule for the past two months since beginning the program. There is something I think about recommitting to your practice as a business that gets the energy flowing again. Doing the program live gave me the container and motivation to show up and learn with others. Plus, I could ask my questions in real time and Michelle was always more than happy to answer any and all questions we have. She is a very generous teacher with her time and knowledge, always answering extra emails and staying late after class to answer additional questions. Now that I've completed the program I feel SO much more confident in a spectrum of marketing techniques and how to market for acupuncture in general. I easily saved 10k on what it would've cost me to pay someone else all I learned to do for myself. Michelle understands what it is like to run a practice and she teaches you how to do all of the marketing strategies within a very manageable budget. I now feel like I can do most of my marketing myself and learned so much that I will continue to revisit and deepen in throughout the year with the classes that I can revisit. I highly recommend joining the Live program. It is a great investment for your practice and is real, actual help, not just fluff or selling you a program that requires you to change your whole practice to implement. This is a gem of a resource and you and your practice deserve this reboot!

- Jennifer Welder, L.Ac.