Here's the thing: If you want to get more patients, you have to show up consistently and tell people how acupuncture can help them.
They need to hear from you regularly... but it doesn't have to be complicated.
So let's get you new patients by adding one simple thing, shall we?
What one thing can increase your patient numbers, without adding stress?
Email marketing. 🎉
Email marketing is an incredible opportunity to teach about acupuncture, build your know-like-trust factor, and connect with your real-life, local community.
And it's a low-stress, low-pressure marketing format. Email is MUCH easier and more effective than social media, in my humble opinion. No videos, no going live, no posing for photos!
When done consistently, email is a genuinely effective way to get new patients in your practice!
Not enough acupuncturists are harnessing the power of email to get in front of new local audiences and connect with those people to build trust.
When done right, email marketing attracts your ideal customer - people who are deeply interested in what you do and more likely to become patients!
A consistent email newsletter strategy is dynamite! 💥
But I get it -
The entire process of writing email newsletters can be intimidating:
😓 Fear of annoying your subscribers when you send an email (Spoiler alert: You aren't!)
😰 Knowing what the heck to write about that interests your ideal patients
🥵 And being consistent over time. Keeping it simple is critical to avoid burnout.
There's a step-by-step process that makes this simple and manageable.
And I'm here to teach you.
Email marketing does not have to be time-consuming. Really.
I'm excited to share how EFFECTIVE email newsletters can be once you give them a chance.
In this class, I share my method to making email newsletters quick and easy.
At the end of the class, you'll have the confidence to create quick and easy email newsletters that transform "lurkers" into patients. 🙌
Hi, I'm Michelle Grasek, and I'll be your Email Marketing cruise director this week.
Her work has been featured on Lhasa OMS, Unified Practice, American Acupuncture Council, and many more.
Michelle’s mission is to help you simplify your marketing, reach more patients, and change the world with acupuncture.
She shares all her practice-building tips and strategies on michellegrasek.com and on social media @michellegrasek.
Michelle Grasek, LAc, MSAOM
Founder of Acupuncture Marketing School
What's included inside this free PDA class, Email Marketing for Acupuncturists?
→ 1-hour video lesson
→ Quick email content brainstorming session
→ 1 NCCAOM PDA credit (Professional Enhancement Category)
Frequently Asked Questions:
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Is this course for beginners?
This course is great for those who are new to email marketing, as well as those who have some experience but who haven't taken it seriously in the past. We cover a lot of basics and the goal is to keep it simple yet still get great results, no matter your level of experience.
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When does this class start and end?
The class consists of pre-recorded video and is self-paced - you decide when you start and when you finish.
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How long do I have access to the course?
You'll have access to this class as long as it exists online. After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
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What if I have questions?
Support is available! For questions related to the content of the course (how to make reels or use them for marketing), you can contact Michelle via email anytime at [email protected].
For technical questions or issues concerning the course videos, logging in, the PDA quiz, or receiving your PDA certificate, you can contact our team at [email protected]. -
How do I get my free PDA credit?
To get your PDA credit, you must complete the course evaluation and brief worksheet, and pass the quiz at the end of the class. Once we receive your answers, we'll send your free PDA credit ASAP.
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Is the PDA credit really free, or just the class content?
Both the class content AND the 1 PDA credit are free, no strings attached. This class is worth 1 NCCAOM PDA credit in the Professional Enhancement Category.
This class is not California-approved for CEUs.
Course curriculum
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Watch the Video Here
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Worksheet & Quiz - Required to Receive PDA Credit
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About this course
- Free
- 2 lessons
- 1 hour of video content