Enroll today and learn how to use Instagram to get more acupuncture patients!
📝 How to optimize your Instagram account for more follows, raving fans and new patients
📝 How to create a content strategy that's unique to your goals, community and target market - Never wonder what to post again
📝 How to grow your IG account with LOCAL followers
📝 How to connect with your audience in an authentic way - This course is not about being artificial or vanity metrics!
📝 How to use IG stories to engage your audience and transition them from followers and lurkers to paying patients
📝 And much more!
Instagram Marketing for Acupuncturists is right for you if...
✖️ You have a hard time being “visible” but know that you need to get serious about social media
✖️ You struggle to get new patients from Instagram despite spending time on the app
✖️ You’re worried that to be successful on Instagram, you have to spend your whole life online…
When I first started marketing my clinic on Instagram, my approach was sort of willy-nilly.
I posted only when I felt inspired, and spent tons of time scrolling, aimlessly looking for people to sort-of interact with.
I rarely, if ever, had new patients who said they came from Instagram. Even though it felt like I was making a ton of effort!
So what changed?
I stopped treating Instagram like a hobby and started approaching it strategically.
Through trial and error, I’ve developed a structured approach to Instagram that brings new patients into my clinic regularly.
And this is exactly why I created Instagram Marketing for Acupuncturists -
To share this strategy with you, so you can finally get results from your efforts!
And in case you're wondering - one goal of this course is to help you REDUCE the amount of time you spend on the Instagram app.
The idea with this structure is that you log on, do what you need to do, then close the app!
What's included inside Instagram Marketing for Acupuncturists?
→ 9 chapters in bite-size video lessons
→ Step-by-step videos with screenshares of my phone and desktop so you can see everything I'm doing and follow along
→ Worksheets & action checklists
→ See the full curriculum below
Are you ready to...
- Grow your Instagram following
- Educate and connect with your followers easily
- And transition them from being followers into real-life patients
Because that’s always the end goal, right?
In this course, my focus is helping you transform followers and lurkers into paying patients!
Join me and avoid the pointless time suck of endless scrolling on Instagram!
Course curriculum
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01
Chapter One: Welcome & Big Picture
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Welcome and Introduction
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Instagram Marketing - The Big Picture
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INSTAGRAM UPDATE: Instagram Is No Longer a Photo Sharing App?
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INSTAGRAM UPDATE: Link in Stories Available to Everyone
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02
Chapter Two: Optimize Your IG Account Homepage for Conversion
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Optimize Your Profile and Link
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Brand Your Main Feed
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03
Chapter Three: Creating Posts
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Outline Your Content Strategy
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Image Options & Tips
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Create Quote Graphics in Canva Tutorial
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Schedule Posts in Advance in Hootsuite Tutorial
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Easy Trick: Using Carousel Posts for More Engagement & Ranking Higher in the Algorithm
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Easy Trick: What to Post When You Have No Idea What to Post... And Instagram Content While on Vacation!
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04
Chapter Four: Using Stories to Drive Conversion
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Using Stories to Drive Conversion
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Set Up and Optimize Your Stories Highlights
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05
Chapter Five: Grow Your Following
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Grow Your LOCAL Following
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06
Chapter Six: Hashtag Strategy
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Hashtag Strategy for Growth
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07
Chapter Seven: Video on Instagram
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Why Video is Worth the Effort
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How and When to Use Video on Stories
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How and When to Use IGTV
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How and When to Use IG Live
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08
Chapter 8: Reels
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All About Reels
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How to Record a Reel - Beginner
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How to Find Trending Reels
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09
Resources
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Apps & Equipment
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Featured Acupuncturists
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10
Bonus: Host Your Own Photoshoot/Not Gross Selfie Session 🤩
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Bonus: Host Your Own Photoshoot/Not Gross Selfie Session 🤩
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Your Instructor:
Her work has been featured on Lhasa OMS, Unified Practice, The Strength of TCM podcast, and many more.
Michelle’s mission is to help you simplify your marketing, reach more patients, and change the world with acupuncture.
She shares all her practice-building tips and strategies on michellegrasek.com and on social media @michellegrasek.
Michelle Grasek, LAc, MSAOM
Founder of Acupuncture Marketing School
Frequently Asked Questions:
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Is this course for beginners or those who are more advanced on Instagram?
This course is focused on beginners and those who need a strategy for Instagram. It's a great choice if:
✔️ You're just getting started with Instagram. I take time to go through some basics to make sure we're all on the same page.
✔️ You've been on the app for awhile but aren't taking advantage of all the features, or don't know how or when to use them.
✔️ You've been treating your Instagram clinic account like a hobby (no structure/strategy) and are ready to get serious about using it for marketing. -
When does this course start and end?
The course starts whenever you're ready. It consists of pre-recorded video lessons and downloadable worksheets. It's a completely self-paced online course - you decide when you start and when you finish.
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How long do I have access to the course?
As long as the course exists online, which will be MANY years into the future. After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
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What if I have questions?
Support IS AVAILABLE! If questions pop up as you're going through the lessons or you're just feeling stuck, feel free to email me about any lesson in the course and I (Michelle) will respond and help you out! Easy peasy!
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What if I'm unhappy with the course?
If for any reason you aren't satisfied or the course isn't what you were looking for, you may request a refund within 14 days of purchase. No questions asked.