Great content! I enjoyed this class. Michelle is well informed, and has an ability to share information in a concise and effective way. It was educational and enjoyable. Thank you!

- Arianne Keller, L.Ac.

Tired of boring Ethics PDAs?

Me too! Recently I realized that every four years I was taking the same Ethics PDAs over and over.

Ethics credits tend to be a little dry, repetitive, and let's be honest... boring. 

It's time for a refresh!

In this course I take a totally new approach. 

We're going to talk about what to do (and what to avoid) in your marketing to ensure it's ethical and protects the consumer (your patients).

We even watch a Monty Python skit and review some examples of REALLY BAD marketing(Like what were people thinking?)

What will we cover?

  • Ethics in testimonial collection
  • Ethics of email marketing (including the CAN-SPAM Act)
  • Ethics of digital marketing (including the European Union GDPR)
  • Examples of unethical marketing
  • How to create high-quality, ethical marketing that actually works

You have to complete your Ethics PDAs eventually...

Might as well get it over with AND have a little fun in the process!

My goal was to make this course:

A) Quick and easy to complete

B) Practical, informative, and not boring.

Learn something new and get your Ethics requirement out of the way.

It's going to be fun - Join me!

Regular Price:

I highly recommend this course. Michelle does a great job keeping ethics of marketing interesting.

- Kenton Sefcik, R.Ac.

More Testimonials:

“I really enjoyed this course. It is simple, thorough, well thought out and covers a lot of ground for a 2 PDA course. Michelle is very articulate about communicating the Do's and Don'ts of ethical marketing for us TCM folk.”

Molly DeFazio, L.Ac.

“The course was full of useful information that is relevant. Michelle injects her humor and keeps it entertaining. Thanks for creating this!”

Elizabeth Larsen, L.Ac.

“Great course. Informative! Had me looking at whether my website is compliant with visitor data. Thanks! ”

Miranda Lee

Not your average Ethics CEU. Michelle is knowledgeable and approachable, and the videos for this course are fun and easy to watch. Will definitely look at taking her other classes.

- Jennifer Bookout, L.Ac.

“We all need our Ethics CEUs and this was actually an enjoyable class for it! While some of the content covered things I already knew, I did learn some new things too, like the need for a privacy policy on my website. Thanks Michelle! Looking forward to taking more of your courses!”

Stephanie Beckel, L.Ac.

“Informative and entertaining. This is the best marketing ethics class I could have hoped to find! I love the abundance of information provided along with specific examples. Great content!”

Katherine Kualaau, L.Ac.

“Just want to mention I did your webinar already and it was great. Compared to the safety one I'm trying to get through at the moment 😬... yours is so nice, simple and well done... Appreciate your putting this out! Was perfect timing for me to knock out my ethics PDAs for my recert 🙏🙏🙏”

Nell Smircina, DAOM

“Well presented and easy to follow. Michelle does a good job at presenting material that imho is dry and rather boring. And the information or discussion of ethics is most needed by the people who will never discuss it :)”

Joshua Blankman, L.Ac.

“Clear, concise, understandable. I really like how Michelle lays things out in a clear way, and obviously gears things towards specific challenges that acupuncturists may experience.”

Jean-Paul Thuot

“Informative and fun course. Thank you!”

Christian Totty, L.Ac.

“Excellent, interesting ethics course!”

Mari Stecker, L.Ac.

This was a pleasant and informative short course that has already helped me with my next email campaign. What a great and innovative angle to satisfy the ethics requirements for certification renewal and help us understand some of the risks involved in using technology for our marketing. Highly recommended.

- Anita Lanier, L.Ac.

Frequently Asked Questions:

  • Are these NCCAOM credits?

    Yes. This course is worth 2 NCCAOM PDA credits in the Ethics category.

  • Are these Ethics credits California approved?

    No. These are NCCAOM PDA credits only. Please review the requirements for your state to determine if these credits will count towards your recertification.

  • What is the refund policy?

    We want you to be really happy with your purchase! We have a 14-day refund policy.

    If you purchase the course and realize it's not for you, you may email us at [email protected] to request a refund within 14 days of purchase.

    If you request a refund, we are NOT able to provide PDA credits for the course.

Course curriculum

  • 01

    Chapter One - Introduction and Groundwork

    • Chapter One - Introduction and Groundwork

    • Download the Course Notes Here

  • 02

    Chapter Two - Email Marketing (CAN-SPAM Act)

    • Chapter Two - Email Marketing (CAN-SPAM Act)

  • 03

    Chapter Three - Email Marketing (The European Union GDPR)

    • Chapter Three - Email Marketing (The European Union GDPR)

  • 04

    Chapter Four - Testimonial Collection

    • Chapter Four - Testimonial Collection

  • 05

    Chapter Five - Examples of Unethical Marketing

    • Chapter Five - Examples of Unethical Marketing

  • 06

    Chapter Six - Creating Effective, Ethical Marketing

    • Chapter Six - Creating Effective Ethical Marketing

  • 07

    How to Get Your NCCAOM PDA Credits

    • How to Get Your NCCAOM Ethics Credits

Enroll Today and Complete Your Ethics PDAs! →