Research shows that for every $1 spent on email marketing, the average return is $38.

That's one of the highest returns of any marketing strategy.

So what's stopping most acupuncturists from sending regular emails?

  • It takes too long to write.
  • You aren't sure what to say.
  • You get busy treating patients, and months go by without sending anything.


That's exactly why I created these templates. Everything is already written. You simply personalize each email for your clinic and send.

Inside the Template Library:

✔  32 customizable patient email templates

✔  Subject line ideas for every email

✔  Research links already included where appropriate

✔  Highlighted areas showing exactly what to personalize

✔  Instant download

✔  More than a year's worth of newsletter ideas

Join 385+ acupuncture clinics who have used these templates to stay connected with patients and save hours every month.

How do the email templates work?

  • Copy & Paste

    Copy and paste the text into a new email inside your email provider (ex: MailChimp or Constant Contact)

  • Edit to Match Your Clinic

    Edit the templates to reflect your clinic (your links, your name, etc.). Areas that need to be changed are highlighted so you can't miss them.

  • Send or Autoschedule!

    Hit "send" immediately or autoschedule the emails into the future.

"I really love the newsletter templates. They are helping me save tons of time and writing to patients more regularly! I am already getting good responses from patients. Just yesterday, a patient told me she really likes the newsletters and please keep them coming. She said she scheduled a tune-up after reading the newsletter on digestion. Thank you"

~ Snow Xia, L.Ac.

Topics of the Email Templates:

I mention research studies frequently and I include links to each study referenced.

Pain Relief

  • Knee pain
  • Arthritis
  • Shoulder pain
  • Wrist pain
  • Migraines
  • Fibromyalgia
  • Back pain
  • Elbow pain


About Acupuncture/Your Clinic

  • Meet the acupuncturist
  • What to expect
  • What to wear
  • Introducing a new practitioner
  • Raising your rates


Digestive Health

  • Acupuncture for digestive symptoms
  • How acupuncture works for digestion


Stress & Anxiety

  • Anxiety
  • Deep Rest (AcuNap)
  • Feeling overwhelmed during the holidays


Women's Health

  • Painful periods


Seasonal & Promotional Emails

  • Valentine's Day
  • Mother's Day
  • Holiday gift certificates
  • Black Friday
  • Holiday hours
  • Event invitations

Sample Email Template:

What do the templates look like?

EMAIL #1: KNEE PAIN

SUBJECT: Can you predict weather changes by your knee pain?

ALTERNATE SUBJECT: Did you know acupuncture can help with knee pain?

Hi [FIRST NAME],

Can acupuncture help chronic knee pain? In many cases, yes!

A lot of people think that chronic pain is just something they have to "get used to." Especially if the pain has been going on for a decade or more, they start to assume that it's part of their life now.

But acupuncture can be incredibly helpful in reducing daily knee pain as well as flare-ups.

If you have knee pain that:

  • Changes with the weather, for example, worse with cold and/or rain
  • Gets worse with overuse, like long walks or standing for long periods at work
  • Prevents you from climbing stairs comfortably or kneeling in your garden
  • Is from an old injury that never really went away...

Then I definitely recommend trying acupuncture!

It's a gentle treatment AND you get to take a nap.

Typically for chronic knee pain I recommend coming in once a week for 6-8 weeks, and then we try to space the treatments out a bit, to see if you can go 2-3 weeks or a month, and still feel great.

With chronic pain, maintenance treatments are also incredibly helpful to prevent flare ups! After an initial round of treatments, once a month is a great treatment plan moving forward.

If you have questions about your chronic knee pain and whether acupuncture can help you, feel free to hit reply to this email!

You can also click here to schedule online. [Insert Link to your online schedule or “Schedule Now” button.]

Have a great morning,

[YOUR NAME]

"Lifesaver! Thank you so much for creating these newsletter templates! As a single business owner, they have been SUPER helpful."

Sonal Patel, L.Ac.

Important Very Common FAQs:

Can I publish these emails as blog posts on my website?

No. Search engines like Google rank websites, in part, on original content. A lot of acupuncturists have purchased these emails and if many people are publishing them on their websites, it is no longer original content. Search engines will begin to notice and it can actually hurt your Search Engine Optimization (SEO). 

Can I copy and paste the email content a social media captions?

YES. That is totally fine and is a great way to repurpose content. 

Do the email templates come with photos or graphics?

No. Each template consists of written text which includes highlighted areas that you should change to match your clinic. The text also includes any relevant links to research that is mentioned.

All Other Frequently Asked Questions:

  • What is the refund policy?

    Because the email templates are a digital product that can be immediately downloaded, we are not able to offer refunds. If you have questions about the content of the emails and need more details before purchasing, please email us at [email protected] and we’re happy to answer your questions. We want you to be really thrilled with your purchase, so please ask any questions before buying!

  • How do the email templates work?

    The templates are easy to use. Each template is included in a Word document that you download to your computer. When you open it, you can jump to each month or each email.

    Simply copy the email text that you want to use, and paste into a new email in your provider (like MailChimp or Constant Contact).

    Then edit quickly with your own name, clinic, info, and links. Hit send or schedule the email to go out in the future. Done!

  • Do I have permission to copy these emails to send to my own patients?

    Yes. The goal is to literally give you my emails so you can copy and paste them and send as your own. You have permission to copy them directly. You will have to add your own name, clinic info, and your own scheduling links, but that’s it. You can edit the emails any way you like. Please note: You may not resell the emails.

  • What are the topics of the emails?

    The focus of these emails is primarily pain management, digestion, and anxiety. Here are the exact emails included, laid out month-by-month:

    January: Knee Pain, Digestive Health

    February: Valentine's Day, Arthritis Pain

    March: Arthritis (Continued), Allergies

    April: Fibromyalgia, Menstrual Disorders

    May: National Mental Health Awareness Month (Anxiety), Mother's Day

    June: Anxiety (Continued), Educational About Acupuncture (What is an Acupuncture Nap?)

    July: Educational About Acupuncture Continued x2 (What's a Treatment Like? and What to Wear to Acupuncture)

    August: Shoulder Pain, Elbow Pain

    September: Digestive Health (different email), Introducing the Acupuncturist

    October: Wrist Pain, Migraines

    November: Seasonal Affect Disorder (SAD), National Bladder Health Month

    December: Holiday Updates, Acu Recommended by the American College of Physicians for Pain (Opioid Crisis)

  • Do I have to send the emails in the order listed above?

    Nope! Feel free to rearrange them however makes the most sense for you and your subscribers.

  • Can I edit/change the emails so they appeal to my ideal patients?

    Yes, of course! You have permission to copy/paste the emails, as well as to edit the emails however you need to. Remember that I wrote these emails specifically to appeal to my target audience. But my target audience might not be the same as yours. So if you need to change phrases, greetings, or anything else so that they appeal to your specific patients, go for it.

  • How often should I send emails?

    I recommend sending two emails per month to your list to stay top-of-mind with your subscribers. The way they are laid out in the template document is two emails per month. I find that only sending one email per month (the usual practice for acupuncturists) is too much time between emails and allows subscribers to get distracted and forget about their intention to make an appointment. However, you can use these emails in whatever way works for you. Feel free to send them at whatever frequency works best for you and your practice.

  • How long do I have access?

    You have lifetime access. You can send and re-send these emails as many times as you like. The email template document is meant to be downloaded on your computer, so you get to keep it forever. Plus, you can log back in and download the templates again in the future if you misplace the document.

  • Do I have to send every single email?

    Nope! The most important thing is to send emails regularly. If there are a few emails that you don’t think are a good fit for your audience, you can leave them out or replace them with your own emails.

"Easy to use, comprehensive text. Also easy to alter for my clinic needs with minimal effort. Thanks Michelle!"

- Stephanie Trzaska, DAOM, L.Ac.

Why Choose These Email Templates?

Written for My Own Patients, and Not AI-Generated

As an acupuncturist and marketing strategist, I wrote these emails for my own practice. Each email is designed to resonate with patients and build lasting relationships. Yes, I actually send these emails to my list!

Easy to Customize

No need to spend hours writing and formatting emails. These templates are ready to use and easy to customize. Simply add your practice details, tweak the content to match your voice, and hit send.

Designed to Educate, Build Trust, and Encourage Appointments

Effective marketing is about connection and education. These templates are designed to provide valuable information in a way that encourages patients to take action and book appointments with you.



Written by an Acupuncturist and Marketing Coach for Her Own Patients

Michelle Grasek, MS, L.Ac., is a practicing acupuncturist, marketing coach and host of the Acupuncture Marketing School podcast.

Her work has been featured on Lhasa OMS, Unified Practice, American Acupuncture Council, and many more.

Michelle’s mission is to help you simplify your marketing, reach more patients, and change the world with acupuncture.

She shares all her practice-building tips and strategies on michellegrasek.com and on social media @michellegrasek.

Michelle Grasek, LAc, MSAOM

Founder of Acupuncture Marketing School