All the Details:

Date/Time: Tuesday, May 5th, 2026 at 12:00 pm Eastern

Location: Live on Zoom

Includes Live Q&A at the end

Replay available to everyone who registers

Meet Your Instructor

Michelle Grasek

Acupuncturist, marketing educator, and the host of the Acupuncture Marketing School podcast.

I’ve been teaching marketing in the wellness industry for 12 years, and I’ve helped over 5000 practitioners build more consistent, sustainable patient flow in their practices. I also run a busy clinic, so everything I teach is based on what actually works in real life.

This if for you if...

You care deeply about your work and your patients, and you know you’re a good practitioner, but your schedule doesn’t reflect that. Maybe: - Your patient numbers go up and down from week to week - You’ve tried different types of marketing, but it feels inconsistent - You have some patients, but not enough to feel financially steady - You don’t need a huge influx of people to move the needle, just a few more each week If that sounds familiar, you’re in the right place.

What You'll Learn

In this training, I'll walk you through a simple marketing audit to look at your practice and quickly identify what’s actually holding you back. By the end, you’ll be able to: ✔️ Identify exactly what’s not working in your marketing right now ✔️ Understand the 5 key areas that determine whether your schedule fills or not ✔️ See what’s unclear or inconsistent in your current approach ✔️ Know what to focus on first to start getting more consistent patients ✔️ Recognize what you can stop doing that isn’t contributing to growth This is not about doing more marketing. It’s about making sure the pieces you already have are actually working together.

Most practitioners are doing what I call “Frankenstein marketing.”

A little Instagram, a little SEO, maybe an occasional email or workshop, all good strategies on their own, but not connected. That’s why it feels exhausting and inconsistent, and why your schedule can go up and down even when you’re putting in effort. In this training, I’ll show you how to spot this quickly in your own marketing, and what to focus on first so your efforts actually start working together.

The Marketing Audit:

We’ll walk through a simple red, yellow, green scorecard across five key areas: Clarity Messaging Trust Visibility Conversion So you can quickly see what’s working, what needs attention, and where your biggest opportunity is right now.

If your schedule isn’t as full as you’d like it to be, it’s not because you’re not a good practitioner.

It usually comes down to two things: - Consistent visibility in your community - And a marketing system where each step supports the next Both of those are things you can learn.

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