Acupuncture Marketing School
Enrollment Opens May 4th, 2020
All Courses
What if you had a full schedule of patients at your acupuncture practice and knew exactly what to do to keep that momentum going? I'll show you how to create a clear marketing plan that communicates the value of acupuncture with authenticity.
$697
All Courses, Coaching
In this 60-minute Zoom video chat, we’ll dig into the details and clarify the steps you need to take to bring your practice to the next level. Let’s outline a plan so you can take action! Please note: Coaching is primarily available on Wednesdays.
$297
You know you need to market your acupuncture clinic, but you avoid it because:
✖️ You're worried it will feel sleazy
✖️ You seriously have no idea where to begin
✖️ You're tired of marketing with no results
Trust me, I get it.
Today I have a successful clinic, but there was a time when I was totally clueless about marketing.
I felt intimidated. I knew I didn’t have enough marketing education in acupuncture school. And most of the marketing advice I read about felt pushy or salesy - like it wouldn’t be a good fit for me.
So instead I tried one marketing approach after the next, abandoning each one after a couple of weeks. I was spending time and money, and hoping something would stick. Sound familiar?
Then I got lucky - I found a marketing mentor who taught me the marketing basics (the “rules”) and helped me define a strategy.
With these skills, I watched my patient numbers climb and finally felt relaxed about my income and the stability of my clinic.
That was almost nine years ago. I understand not everyone is so lucky to have a marketing mentor dropped into their lap.
To share my strategies so you can go from anxious and overwhelmed by marketing to confident about your income and your patient numbers.
✔️ You walked into your clinic on Monday morning to a full roster of patients and a clear understanding of what you need to do this week to keep that patient momentum going
✔️ You felt relaxed and confident about your marketing strategy instead of stressed and anxious
✔️ You had a specific strategy instead of hacking together random marketing advice from the internet
✖️ Your current marketing feels scattered and frustrating
✖️ You didn't get enough marketing education in acupuncture school (or any)
✖️ You just wish you knew how to communicate with your community authentically
“This course is clear, detailed and even saved me money on some start up business costs (like branding). Michelle covers everything from target market, mindset, social media and so much more!”
“Thank you again for these in-depth, thorough videos. You truly have opened me up to a new way of thinking and working.”
“This course gave me a framework to work with from posting on social media to branding to testimonials. If you are overwhelmed with the marketing aspects of your acupuncture practice, this is a great course to help you find your way.”
→ 10 chapters in bite-size video lessons
→ Step-by-step videos with screenshares (so you can see everything I'm clicking for the digital marketing videos!)
→ Worksheets & action checklists
→ 15 NCCAOM PDA credits (Professional Enhancement Category)
→ See the full curriculum below
📝 In-person and digital marketing that starts with relationship building and real connection
📝 How to create a crystal clear marketing strategy that's unique to your practice
📝 Social media marketing that engages your audience and converts followers to patients
📝 A simple strategy to get more Google reviews so you're the obvious choice for new patients
📝 Email marketing that builds trust so people are more willing to work with you
📝 How to set up systems that funnel people towards becoming your patients
“A big THANK YOU for doing what you do and helping people like me conquer my fear of marketing. I even have my first health fair tomorrow! It's actually a symposium with some pretty important people in the sports medicine world... I'm excited thanks to your class!”
“I just sent out my first email blast via Mail Chimp with a beautiful, Canva-created graphic, I'm loving my logo so much more, my website looks cohesive and even my FB page and posts are starting to look way more inviting. I'm so grateful to you for putting all of this together. It truly is the missing link!”
“This course changed everything. Just do it. You will not regret it. You will learn step by step what you need to do to boost your practice.”
Click HERE and scroll down to see the detailed curriculum (i.e., what is contained in each chapter)
✔️ Welcome & Introduction
✔️ Marketing Basics (The "Rules")
✔️ Marketing Mindsets
✔️ Target Market & Marketing Message
✔️ Branding
✔️ Social Media Marketing
✔️ Email Marketing (Including example email funnels)
✔️ Google Rank (SEO)
✔️ Google Reviews & Testimonials
✔️ Marketing Strategy Worksheets & Sample Marketing Calendar
The course starts whenever you're ready. It consists of pre-recorded video lessons and downloadable worksheets. It's a completely self-paced online course - you decide when you start and when you finish.
As long as the course exists online, which will be MANY years into the future. After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Support IS AVAILABLE! If questions pop up as you're going through the lessons or you're just feeling stuck, feel free to email me about any lesson in the course and I (Michelle) will respond and help you out! Easy peasy!
If for any reason you aren't satisfied or the course isn't what you were looking for, you may request a refund within 14 days of purchase. No questions asked.
Founder of Acupuncture Marketing School
Discount code can be used with any option:
Single Payment
4 Month Payment Plan
6 Month Payment Plan
“This is an amazing class and all acupuncturist needs this; even if you think you learned marketing in school. Take this class!!!! I finished it, but will keep going back to this class for reference.”
“If you're struggling and the growth of your practice is stagnant, this course will help breathe new life into your clinic. Dissect the lessons, create a plan that feels good for you, then take action! Your return on investment will be far beyond expectation. ”
“Your course has provided practical tools and resources that have helped me create a unique brand that feels authentic to me as both a healer and a human. Go right ahead and quote me on that! Gratitude to you.”
“This is something that I am new to - acupuncture is a new career at 40! I opened my practice this February having never owned a business and quite frankly with limited practice management instruction in school. It's reassuring to know that I can look can at the videos again and take a fresh look at how my practice is evolving. Marketing is often portrayed as 'hustle, hustle, hustle' and you have demonstrated that this can happen with grace and integrity.”
“There was a huge gap in my knowledge and Michelle made this so clear and easy to implement. She gives reference handouts that I have printed out by my desk to help keep me on track. I redid my branding to better reflect my vision and have been implementing a social media schedule for a few weeks now. I love how my business is now presented to the public. If you are not 100% confident in your marketing skills then this class is a must. Soooo worth the investment. Seriously. Just sign up already!”
“A big THANK YOU for doing what you do and helping people like me conquer my fear of marketing. I even have my first health fair tomorrow! It's actually a symposium with some pretty important people in the sports medicine world... I'm excited thanks to your class!”
“Such a great course, love the fact that it is an Acupuncture specific course. Nice pace and everything covered feels relevant, there is no padding. Michelle is a great tutor, you can sense from the word go that she is so passionate about helping you. The course really is unique in the Acupuncture world and I am so glad to have found it.”
“Michelle makes the process simple and actionable. You would be surprised how much you can accomplish with specific and knowledgeable direction.”
“I would definitely recommend this course. There are lots of great tips and tricks to make marketing easier and a lot of thought provoking ideas. Michelle also has a great perspective having gone through all of the trials and tribulations of marketing as a new acupuncturist.”