Here's the thing: If you want to get more patients, more people need to know that your business exists.

They need to know that you can help them.

So let's grow your audience and subscriber base by adding one simple thing, shall we?

What one thing can vastly improve your email marketing?

A lead magnet. 🎉

What's a lead magnet? A lead magnet is something free (usually an educational PDF) that you give people on your website in exchange for their email. 

You've probably downloaded a million of these online - the reason is, they really work!

A lead magnet can help rapidly grow your email list so that you can transform those subscribers into real-life patients!

Not enough acupuncturists are harnessing the amazing power of lead magnets to help them grow their email lists.

Plus, when done right, a lead magnet helps build your list with your ideal customer - people who are actually interested in what you do and more likely to become patients!

It also builds your authority in your niche, grows your know-like-trust factor, and helps people understand the ways you can help them.

A great lead magnet is dynamite! 💥

But I get it - 

The entire process of creating a lead magnet and launching it on your website can be intimidating: 

😓 What should you share or teach in your lead magnet that attracts your ideal patients and provides enough value that they give you their email?

😰 How do you design a professional-looking lead magnet that you're proud to give away on your website?

🥵 And the most intimidating part - how do you set up the tech that auto-delivers the PDF lead magnet to subscribers? 

The great news is that creating a lead magnet that provides genuine value to your audience, and grows your email list, doesn't have to be difficult.

There's a step-by-step process for all of these moving parts.

And I'm here to teach it you, live, while you follow along and create it all with me!

Trust me, the process is not as scary as you're imagining. You can totally do this with me.

I've been creating lead magnets and setting up the automated email delivery of those lead magnets for almost 7 years. 

And I'm EXCITED to walk you through this process. 

In this two hour workshop, I'll be sharing my screen so you can see everything I'm clicking.

We'll be pausing a specific points in case you have questions or get stuck.

And at the end of the workshop, you'll have created a lead magnet to attract your ideal patients, that's all set up and ready to go.

What will you accomplish in this live workshop?

  • Outline the content of your lead magnet

    My step-by-step process to define your lead magnet topic, ensure that it speaks to the pain points of your ideal patients, and provides value or transformation so they get a "quick win."

  • Design your lead magnet along with me

    Using Canva (the free version!) I'll show you how to design a beautiful PDF lead magnet that matches your brand, resonates with your ideal patients, and looks polished and professional.

  • Set up the opt-in box and automated email delivery of your leadmagnet

    We'll walk through setting up your lead magnet inside an easy and FREE platform, Sumo. Sumo easily integrates with MailChimp, Constant Contact, and more.

The Specifics We'll Cover:

• What to teach in your lead magnet that makes people really want to download it, gives them a small "win," and establishes you as an authority. (In other words, positions them to become your patient.)

• The easiest format for a lead magnet that gets people signing up at a crazy high rate.

• How to create a single-page PDF download in Canva (a free graphic design website that is easy to use).

• This includes simple effects like layering text and images in Canva.

• How to create a lead magnet that is on-brand for your business and looks clean and professional.

• How to set up a simple pop-up opt-in box using Sumo (another free software).

• How to connect Sumo to your current email provider, including MailChimp, ConstantContact, Convertkit, and many others.

• How to set up auto-delivery of the lead magnet to subscribers

• This includes my auto-delivery email template that you can copy/paste/edit to reflect your business.

• In a nutshell, we'll outline, design, and set up delivery for the lead magnet!

Workshop Details:

WHEN: Sunday, February 28th from 11:00 am - 1:00 pm Eastern Time

WHERE: Our private Zoom room. The link will be emailed to you prior to our session.

SPACE IS LIMITED: We're capping this session at 50 people. Once the limit is hit, we'll consider adding future dates to repeat the workshop.

WHO IT'S FOR: Any acupuncturist or other wellness entrepreneur who's ready to get serious about their email marketing. The lead magnet is the first (and hugely important) step in creating an email strategy that converts websites visitors into real-life patients.

"Logistically speaking, I have been able to: increase my social media following, connect with and convert more followers into patients, and increase my prices, no questions asked. I’m endlessly grateful for Michelle’s guidance."

- Lauren Dyer, D.Ac.

Nailing your lead magnet can be tricky! This workshop walks you through creating a lead magnet that provides value for your audience AND grows you email list like gangbusters.

Space is extremely limited, so save your spot today!

My signature marketing course, Acupuncture Marketing School, sells for $697 and includes lifetime access to updates, bonus marketing templates and more.

But you can join me for this live workshop and get access to the replays for just


“Michelle makes the process simple and actionable. You would be surprised how much you can accomplish with specific and knowledgeable direction.”

- Michael Cohen, L.Ac.

Hey, I'm Michelle Grasek, and I'll be your email marketing cruise director this week.

After initially struggling with marketing her clinic almost 12 years ago, Michelle Grasek met a marketing mentor (the ever-fabulous Deb!) who taught her the rules of marketing and helped her understand what it means to create an effective marketing strategy. Her practice and her marketing were transformed.

Today, Michelle is that marketing mentor for you - a passionate, enthusiastic guide who has taught over 3,500 acupuncturists. Inside Acupuncture Marketing School, she'll walk you through creating a marketing plan to grow a thriving acupuncture practice. Ready to serve more patients in your community and have a greater impact? Let's go!

Michelle Grasek, LAc, MSAOM

Founder of Acupuncture Marketing School

Join me for only $47

Increase the chance that the next visitor to your website actually becomes a real-life patient!

Grab their attention and get their email with a beautiful, automated lead magnet.


What's not included?

In case you're wondering...

"What if I already have a lead magnet and/or email funnel? What if I'm a super beginner? What if I'm more advanced?"

So glad you asked! 

Here's what's NOT included in the workshop:

〰️ How to write or set up an email funnel that connects to your lead magnet (this is an advanced "next step" that is optional and we won't have time to cover)

〰️ How to use Canva in-depth (we'll focus on creation of a lead magnet and not Canva's other features)

〰️ How to use Sumo in-depth (again, only focusing on the components we'll need)

〰️ Email funnels or newsletter marketing

〰️ How to identify your target market and ideal patient avatar (so you know who you're creating the lead magnet for)

〰️ Analyzing results from established lead magnets (I love this kind of thing, but not enough time!)

〰️ How to drive more traffic to your website to increase email opt-ins through your lead magnet

〰️ Step-by-step instructions on how to link Sumo to your current email marketing platform. Inside Sumo, I'll show you where the "integrations" live and you can select your current email provider (ex: Mailchimp). Then Sumo will give you step-by-step instructions for next steps. Because people will be using different email providers, I can't walk you through the steps for every email provider. You'll be responsible for finishing up this simple step.

If you want more in-depth training on marketing your practice with lifetime updates - even if you're a beginner - then this course is a better fit for you.

Got questions? I've got answers:

  • Will Sumo work with the email marketing platform that I already use? (Such as MailChimp or Constant Contact?)

    Most likely, YES! Sumo integrates (or connects with )with a huge number of email marketing platforms, including:

    - MailChimp
    - Constant Contact
    - AWeber
    - GetResponse
    - ConvertKit
    - Active Campaign
    - Infusion Soft
    - And many others

    What we'll be doing is setting up a simple, beautiful pop-up opt-in box in Sumo and connecting it to your email marketing platform.

    Sumo delivers the lead magnet to the subscriber, and also sends the subscriber's email address to the email marketing software you already use.

  • Will Sumo work with Wix, the website builder?

    No, as far as I know, Wix is one of the very few website platforms that Sumo cannot integrate with. Unfortunate, considering Wix is so common.
    If you have a Wix website but you'd like to attend the workshop for the first hour, to learn how to create a lead magnet, email me at and I'll give you a 50% off coupon code.

  • What if I'm not happy with the workshop? Can I get my money back?

    Because of the limited number of seats available and the reduced price for this truly hands-on training, no refunds will be granted.

    If you're not sure if a lead magnet is a good fit for where you're currently at in your business, get in touch ( and I'm happy to discuss with you!

  • Can you guarantee I'll get good results from my lead magnet?

    Alas, guarantees are not possible. What I do promise, however, is that you walk away from this workshop with a clear understanding of lead magnets, their creation, and knowledge of how they work and how to set them up.

  • I can't attend the workshop live. Will there be a replay?

    Absolutely! A replay will be available to everyone who registers. The replay link will be emailed to everyone the day after the live event.

  • Who will benefit most from this workshop?

    This workshop is tailored to acupuncturists and other wellness entrepreneurs who consider themselves "beginners" or "intermediate" at digital marketing.

    If you've felt intimidated by the tech aspects of delivering a lead magnet in the past, or about the graphic design part of making a lead magnet, this workshop is definitely for you.

    It's also for you if you had someone else create and set up a lead magnet for you in the past, and you want control over that process now.

    (In other words, you don't want to have to pay someone every time you want to update your lead magnet or add a new opt-in box!)

    This workshop is probably not for you if you're already very savvy with Canva, you have a lead magnet set up on your website and you feel comfortable duplicating the process.

  • Is this workshop for acupuncturists only?

    Nope! As an acupuncturist myself, I tend to use a lot of acupuncture-oriented examples when I'm teaching. But the step-by-step process I teach in this class is applicable for ANY kind of wellness entrepreneur.

    The worksheet on how to decide what to teach or share in your lead magnet is fantastic for anyone in the wellness sphere. I'm all about teaching authentic, genuine marketing that's based in trust - generally my wellness people are really into that! :)

    If you're a wellness entrepreneur, managing every aspect of marketing and business-building on your own, let's take this off your to-do list and make your life easier!

  • What's the difference between this workshop and your online course, Acupuncture Marketing School? I can't decide which one to enroll in.

    Everything we'll cover in the workshop is also covered in Acupuncture Marketing School, but the workshop is teaching just the basics of email marketing.

    Inside Acupuncture Marketing School, there's a chapter on email marketing that goes much deeper, discussing email newsletter marketing, email funnels, driving people to your website to increase your email subscriber numbers, and more.

    This workshop focuses on one smaller portion of email marketing - the essential first task of defining, creating, and setting up your lead magnet.

    Acupuncture Marketing School also covers many other aspects of marketing your acupuncture practice, including:

    - Defining your ideal patient
    - Clarifying your marketing message to grab the attention of your ideal patient
    - SEO
    - Google reviews
    - Branding (or re-branding)
    - Social media marketing

    You can take a look at Acupuncture Marketing School here.

“There was a huge gap in my knowledge and Michelle made this so clear and easy to implement... Soooo worth the investment. Seriously. Just sign up already!”

Robyn C., L.Ac.